Web and Digital
Covering all areas of the digital landscape. From academic and specialty websites to social media campaigns to banner advertising to email marketing, we use our online channels to distribute a variety of content types efficiently and effectively.
Website Development
As the primary marketing channel for the school, our website has the most essential information for our prospective audiences and serves as a home base for our storytelling content that illustrates the experiences of a Texas Engineer.
The Marketing and Communications team provides consultation, content development, programming and maintenance for many web projects across the school. There are several options in the Cockrell School and at UT for developing new or redesigned websites.
To discuss an upcoming website project or to request updates to an existing website, please contact our web and content development team at webteam@engr.utexas.edu.
Websites need to be:
- Responsive, with the ability to scale and function based on various screen sizes, especially on mobile phones and tablets
- Accessible, following State of Texas and University requirements, as well as the standards and best practices that make websites and the information on them easily consumable by people with disabilities
- Organized logically and effectively, utilizing keywords and search terms for SEO
- Useful, credible, findable and valuable, providing a smooth and enjoyable experience for users throughout their journey
Visit University Marketing and Communications as well as webpublishing.utexas.edu for additional guidelines about accessibility, security, usability and more.
Social Media
The Cockrell School’s social media channels feature our in-the-moment, what’s-happening-now content and information, in addition to social-specific stories highlighting the projects and accomplishments of our students, faculty, staff and alumni. We also use social media to amplify the voices of our community members, often letting others “take over” our channels to talk about and share experiences directly from their own perspectives.
Find our social handles, tips and University guidelines »
Video and Audio Production
Video tells a story in a rich and compelling way and shares the personality of Cockrell’s courageous engineers. We produce videos in-house, frequently collaborating with our colleagues in Cockrell’s Faculty Technology Studio, as well as contract with high-quality video production companies.
Check out the Cockrell YouTube channel for examples of our work.
In producing videos and audio pieces or podcasts:
- Develop an outline and structure for the piece — how will you start it, transition each point and wrap it up at the end
- Make sure the audio is clear, and find a narrator/voiceover presenter who is comfortable and articulate
- Use captioning, as required to follow accessibility standards
- Find free or unlicensed music or stock footage to avoid any potential copyright infringements
- Tips for recording at home with Zoom
Email Marketing
We produce a variety of email messages for our audiences — monthly newsletters, leadership updates, major announcements, event invitations and more. UT’s two main email marketing platforms are Emma (for official, internal messages) and Eloqua (for internal and external marketing messages). Email marketing is the most direct channel for communicating with our community.
When developing email campaigns:
- Keep the copy/text concise, scannable and engaging
- Write a punchy but descriptive subject line to draw recipients in while setting the expectation of what they’re opening
- Use relevant, compelling and crisp imagery to support the message, whether a photo, illustration or simple graphic element
- For marketing emails, include an unsubscribe option or method for recipients to manage their subscription
- All marketing and informational emails sent to Texas Engineers are created and managed by the Cockrell team, Admissions teams, or one of our our academic departments
Reach out to the Cockrell Marketing and Communications team for more information.
Additional Digital Channels
Whether we purchase banner ads, use our own on-campus screens and kiosks or support our events team with digital marketing, Cockrell Marketing and Communications provides visuals, templates and messages, in addition to consultation as needed, for any digital channel or platform.
Have a question or need our assistance?