Imagery

Communications and Marketing

Marketing and Communications

Photos

Photos provide the quickest and strongest emotional connection to the university. Our campus has a personality. Showcasing our scenic campus reinforces our brand and reminds people of the institution’s grandeur and the interesting people who populate it.

People + Portraits

Portrait Examples

Faculty and students should reflect diverse community
Photo subjects should be active, use natural light and feel effortless
Try to feature subject in an environment that speaks to their story

Students + Spirit

Spirit Examples

Collaboration and the Longhorn experience should be featured
Use iconic UT elements such as longhorn, tower, hook ‘em
Highlight the hands-on, innovative education elements of the Texas Engineer

Spaces + Places

Facilities Examples

Buildings should appear to have activity and energy, use people, lighting and angles to achieve
Whenever possible spaces should showcase learning, collaboration and research

Research

Research Examples

Research should have energy; try adjusting movement, angles and lighting
Labs are a place of collaboration, try to have subjects in foreground and background to avoid a solo vibe
Make sure subjects wear appropriate safety gear, use all safety equipment and perform routine tasks

Video

Use same subject and lighting recommendations from photo
Choose music carefully to match the tone of the piece
Transitions and tempo should be assets to tell the story
Make time to catch B-roll while on location
The Faculty Technology Studio has staff who can help produce video in support of your research

Quick Tip: Invest in Photography

Photography, while sometimes expensive, can dramatically increase your communication’s effectiveness. It is also a key component of the Cockrell School’s brand and overall look and feel.

For a list of recommended photographers, email This email address is being protected from spambots. You need JavaScript enabled to view it..
Hire the best photographer you can afford with appropriate style
Follow the look and feel of Texas’ existing photography
Seek active and unexpected shots
Control the photographic color palette to achieve a bright, airy and modern feel

Contracting Photographers

The Cockrell Marketing and Communications team offers limited support for photography and video requests, aligned to the strategic priorities. If you have an event or project that we are unable to cover within our capacity, here are a few alternate ways to obtain photography and video support:

If you have a budget, consider hiring a professional UT photographer under our recommended photographers listed in the UT master service agreement. Callie Richmond and Birzer Photo are both familiar with the Cockrell School and come highly recommended.
Contact your department coordinators to inquire if they have the availability to assist with a photo.
Taking a photo with your phone can often yield good quality and is more likely to produce the best results, as you are most familiar with it.

Talent Release Form

Be sure to have subjects complete and sign a Talent Release form. This form should be retained on file by the department that will use images. It can be found at ucomm.utexas.edu/resources/photography

Graphic Assets

Graphic elements quickly delineate your brand. By consistently using the same visual library across all your materials, you create a persona that is identifiable and builds credibility and professionalism in the minds of your audience. Including small details like these can really set your materials apart from the constant noise arriving daily in inboxes.

Icons
Monoline icons developed specifically for our use.

Examples of Icons | view Box folder

Examples of Vector Textures