Both the UT and Cockrell School of Engineering brands are anchored by a clear and consistent logo system. This system, developed in 2016 to project a professional image and reflect a more cohesive and collaborative campus, was implemented to help enhance Texas Engineering’s global reputation and position the school as one of the world’s leading centers of engineering education, research and innovation.
All UT colleges, schools and units are encouraged to adopt the logo configurations and adhere to the university’s identity system.
Read the full logo guidelines at brand.utexas.edu
The University of Texas at Austin logo
The official, formal logo of The University of Texas at Austin is the primary means by which the university is recognized. It should appear on all university-wide (i.e., not affiliated with a college, school or unit) communications. The logo has been drawn and spaced with specific dimensions and should not be redrawn, stacked, modified or augmented in any way.
Supporting marks
Supporting marks are just that. In support of the university, but by no means more important. This is why they should be used secondary to the shield – meaning smaller and not in the primary location. Often they are protected marks as well. Below are the two most commonly used, please note the use of them requires approval through our trademarks portal.
The Cockrell Logos
The official logos of the engineering programs are the primary means by which they are recognized. They should appear on all program-specific communications. The logos have been drawn and spaced with specific dimensions and should not be redrawn, stacked, modified or augmented in any way. The Cockrell logos are available to download in the Templates and Resources section.
Protect the space We don’t add any words, graphics or images within a shield-height.
Options within the Cockrell School of Engineering
Formal Preferred Note while both options are available, Cockrell communications uses the formal in almost all cases.
Approved Alternates
We recognize that there are some cases where the official logo is not possible. Often this is the case for 1:1 ratio items like social and promotional items. Here are a few approved-use alternates.
ALTERNATE MARKS Please contact our team to create and use these marks.
Collaborations
As more and more research projects move to collaborative funding and resources. We have solutions to those complex branding situations.
Internal/UT Units:
Use the primary UT logo and type to show internal partnerships within the university. This avoids “logo soup“ and appearing like factions within the university to others. |
External Partnerships:
Use white space to give each partner recognition. Avoid adding a line between or box around the partner logos |
Corporate/Business/Nonprofit Partner Logos
The use of non-UT logos on Cockrell branded materials is based on rules and regulations issued by the University of Texas System Board of Regents, and on policies of UT Austin’s Brand, Trademarks, and Licensing Office and the Office of Student Activities.
No Endorsement: Non-UT logos should not be used in a way that suggests the university or school endorses a corporate entity or other non-UT organization.
No Sales Promotion or Expression of Sponsorship Views: Do not display or promote a sponsor’s products or services or express the views of sponsors relative to political issues or other matters of public importance or interest.
Sponsors Can Be Acknowledged: Sponsors may be acknowledged on printed and promotional items for donation of services or products or for financial or research support to the school. Terms such as “sponsored by,” “supported by,” or “special thanks to” should be used. “Partner” or “partnership” should not be used as this implies a legal relationship.
Our Recommended Best Practices
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Whenever possible, simply list the partner/sponsor name in the same font as other surrounding text.
- Clearly indicate the relationship between Cockrell and the partner/sponsor.
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Non-UT Logos may be included on printed materials and websites, but not on promotional items.
Approval of Use
For academic units: If university or Cockrell logos are used on promotional items or on the website of any outside entities to show sponsorship (by any group), permission must be obtained from UT Austin’s Office of Brand, Trademarks, and Licensing through the trademarks portal. Please submit written requests outlining the relationship with Cockrell along with a PDF of the proposed designs to the UT trademarks portal.
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For more information on UT corporate sponsors: https://trademarks.utexas.edu/corporate-sponsors
For student organizations: Please get pre-approval of all designs with your program’s student affairs director.
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For more information on UT student organizations and trademarks: https://deanofstudents.utexas.edu/sa/trademarkscopyrights.php
