Typography

The consistent use of select typefaces is an important aspect of the Cockrell School brand. The University of Texas at Austin, along with all of its colleges, schools and units, employs two primary families of typefaces — GT Sectra, a serif; and Benton Sans, a sans serif. 

Like the color palette, we concede there are occasions to use special fonts, this should be done sparingly. 90% of work at UT can be done using these typefaces.

Benton Sans, GT Sectra & Benton Sans Compressed are licensed fonts.

University Marketing and Communications has a limited number of licenses for Benton Sans and GT Sectra for use by faculty and staff members. Student employees who need access to these fonts should have their faculty or staff supervisor make a font request on their behalf.

To request a license, submit a request to University Marketing and Communications.

Submit your request

Benton Sans

Digital, sans serif, informal
Corporate take on a classic sans, originally design for Martha Stewart magazine

Design sample showing a bold orange typographic message: “Cultivating leaders and nurturing the integration of science, engineering and medicine.” Below are typeface guidelines recommending Benton Sans in Light, Regular, Bold, and Black weights, with Arial as a free alternative in Regular, Bold, and Black.

GT Sectra

Calligraphic, serif, formal
Modern take on a classic serif, originally designed for a journalistic magazine

Promotional booklet titled “Distinguished Engineering Graduates Celebration” from the Cockrell School of Engineering, using GT Sectra typeface. Typeface guidelines shown below recommend GT Sectra in Book, Regular, Bold, and Black weights, with Georgia and Georgia-Bold as free alternatives.

Special Use (Benton Sans Compressed)

Editorial & numerical
Used for magazine, editorial layouts and numerical elements in infographics

Cover of the “PULSE” annual publication by UT Austin’s Department of Biomedical Engineering, featuring Benton Sans Compressed typography. Typeface recommendations below include Benton Sans Compressed in Light, Regular, Bold, and Black, with Oswald-Light, Oswald-Medium, and Oswald-Heavy listed as free alternatives.


Have a question or need our assistance?

REQUEST MARKETING AND COMMUNICATIONS SUPPORTREQUEST MARKETING AND COMMUNICATIONS SUPPORT