Website Development

As the primary marketing channel for the school, our website has the most essential information for our prospective audiences and serves as a home base for our storytelling content that illustrates the experiences of a Texas Engineer.

The Marketing and Communications team provides consultation, content development, programming and maintenance for many web projects across the school. There are several options in the Cockrell School and at UT for developing new or redesigned websites.

To discuss an upcoming website project or to request updates to an existing website, please contact our web and content development team at webteam@engr.utexas.edu.

Social Media

The Cockrell School’s social media channels feature our in-the-moment, what’s-happening-now content and information, in addition to social-specific stories highlighting the projects and accomplishments of our students, faculty, staff and alumni. We also use social media to amplify the voices of our community members, often letting others “take over” our channels to talk about and share experiences directly from their own perspectives.

Find our social handles, tips and University guidelines »

Video and Audio Production

Video tells a story in a rich and compelling way and shares the personality of Cockrell’s courageous engineers. We produce videos in-house, frequently collaborating with our colleagues in Cockrell’s Faculty Technology Studio, as well as contract with high-quality video production companies.

Check out the Cockrell YouTube channel for examples of our work.

Email Marketing

We produce a variety of email messages for our audiences — monthly newsletters, leadership updates, major announcements, event invitations and more. UT’s two main email marketing platforms are Emma (for official, internal messages) and Eloqua (for internal and external marketing messages). Email marketing is the most direct channel for communicating with our community.

Additional Digital Channels

Whether we purchase banner ads, use our own on-campus screens and kiosks or support our events team with digital marketing, Cockrell Marketing and Communications provides visuals, templates and messages, in addition to consultation as needed, for any digital channel or platform.


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