Social Media

Our social media channels allow us to engage audiences with immediate two-way communication, meeting our community where they are and providing a space for our followers to offer feedback and celebrate shared interests. These channels break down complex research and engineering concepts, highlight diverse stories and give an inside look into the Cockrell School experience.

Twitter

Capturing a little bit of everything, the Cockrell School's Twitter channels feature research breakthroughs, news clips, student successes, event promotion and more in a condensed and fast-paced format.

Profiles and Quick Tips

@CockrellSchool @CockrellEvents @UTAerospace @UTBiomedical @ut_caee @TexasChE @utexasece @utmechengr @UT_PGE @ut_orie @UTEOE @UTWEP @TexasInnoCenter

Tip: Less is always more. You may have 280 characters to work with, but you don't need to use them all.

Instagram

Where our students live. This is the channel for our most visual and fun content. Here, you will find curated images and stories, in-the-moment coverage of events and everyday Cockrell School life.

Profiles and Quick Tips

@cockrellschool @utaerospace @utbiomedical @ut_caee @texasche @utexasece @utmechanicalengineering @ut_pge @ut_eoe @utwep @texasinnovationcenter

Tip: Select eye-catching visuals and have fun with your captions. Instagram is more casual and conversational than other social outlets.

Facebook

Like our other primary social channels, we use Facebook to share news, updates and stories of members of our community, with a focus on informative, pride-building and student-experience content.

Profiles and Quick Tips

@CockrellSchool @UTAerospace @utbmedepartment @utCAEE @mckettache @utexasece @utmechengr @UTPGE @utwep

Tip: Uploading images (especially ones with familiar faces) rather than using the populated image from a link will help to increase post engagement.

LinkedIn

We use our public LinkedIn pages to share alumni and faculty startup successes, entrepreneurial achievements and collaborations with industry. Our private LinkedIn Groups provide a space for current students, alumni, recruiters and industry partners to connect.

Profiles and Quick Tips

Cockrell School Page Cockrell School Group Aerospace Engineering and Engineering Mechanics Biomedical Engineering Chemical Engineering Electrical and Computer Engineering Petroleum and Geosystems Engineering Women in Engineering Program Equal Opportunity in Engineering Program Texas Innovation Center

Tip: LinkedIn is all about networking. Make sure to tag affiliated people, companies or organizations when you can.

YouTube

Campus tours, engineering discipline explainers, Q&As with students and faculty — watch a variety of videos to get a glimpse at life at the Cockrell School.

Profiles and Quick Tips

Cockrell School Chemical Engineering Electrical and Computer Engineering (Vimeo) Women in Engineering Program Equal Opportunity in Engineering Program Texas Innovation Center

Tip: More than 80% of social media users watch video content without audio. Make sure you have added captions to your videos.

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