Social Media
Our social media channels foster immediate two-way communication with our audiences, meeting our community where they are and providing a space for our followers to offer feedback and celebrate shared interests. These channels break down complex research and engineering concepts, highlight diverse stories and give an inside look into the Cockrell School experience.
UT Austin provides Social Media Guidelines which outline the standards and requirements for official social media brand accounts operated in the name of colleges, schools, departments and administrative and other units at the University. Please refer to the UT guidelines and approval processes for more information on starting or maintaining a social media account at UT Austin.
Where our students live. This is the channel for our most visual and fun content. Here, you will find curated images and stories, in-the-moment coverage of events and everyday Cockrell School life.
@cockrellschool
@utaerospace
@utbiomedical
@ut_caee
@texasche
@utexasece
@utmechanicalengineering
@ut_pge
@ut_eoe
@utwep
@texasinnovationcenter
Tip: Select eye-catching visuals and have fun with your captions. Instagram is more casual and conversational than other social outlets.
We use our LinkedIn pages to share alumni and faculty startup successes, entrepreneurial achievements and collaborations with industry.
Cockrell School Page
Cockrell School Group
Aerospace Engineering and Engineering Mechanics
Biomedical Engineering
Chemical Engineering
Electrical and Computer Engineering
Petroleum and Geosystems Engineering
Women in Engineering Program
Equal Opportunity in Engineering Program
Texas Innovation Center
Tip: LinkedIn is all about networking. Make sure to tag affiliated people, companies or organizations when you can.
YouTube
Campus tours, engineering discipline explainers, Q&As with students and faculty — watch a variety of videos to get a glimpse at life at the Cockrell School.
Cockrell School
Chemical Engineering
Electrical and Computer Engineering (Vimeo)
Women in Engineering Program
Equal Opportunity in Engineering Program
Texas Innovation Center
Tip: More than 80% of social media users watch video content without audio. Make sure you have added captions to your videos.
X
Capturing a little bit of everything, the Cockrell School’s X (formerly Twitter) channels feature research breakthroughs, news clips, student successes, event promotion and more in a condensed and fast-paced format.
@CockrellSchool
@CockrellEvents
@UTAerospace
@UTBiomedical
@ut_caee
@TexasChE
@utexasece
@utmechengr
@UT_PGE
@ut_orie
@UTEOE
@UTWEP
@TexasInnoCenter
Tip: Less is always more. You may have 280 characters to work with, but you don’t need to use them all.
Like our other primary social channels, we use Facebook to share news, updates and stories of members of our community, with a focus on informative, pride-building and student-experience content.
Tip: Uploading images (especially ones with familiar faces) rather than using the populated image from a link will help to increase post engagement.
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