Event: The Cockrell School of Engineering and the Technology Entrepreneurship Society invite members of the university and community to attend a live taping of the Longhorn Network's Game Changers series featuring Bob Metcalfe, who will discuss "Startups: Innovating with the Machinery of Free Enterprise."

When: Tuesday, Feb. 28, at 6:30 p.m.

Where: KLRU, Studio 6A, 6th Floor, Jesse T. Jones Communication Building, The University of Texas at Austin

Background: Join Professor of Innovation Bob Metcalfe as he presents "Startups: Innovating with the Machinery of Free Enterprise" in front of a live studio audience as part of the Longhorn Network's Game Changers series.

About the Talk
Innovation makes the world go round. It gives us freedom and prosperity. One form of innovation is driven by startups — entrepreneurial, technological innovation at scale — particularly at research universities, such as The University of Texas at Austin.

But the middle three letters of the word "startup" are "art." There are many questions about how best to foster startup innovation. Metcalfe is working on these questions, hoping to innovate on innovation. Metcalfe calls the people who start up startups "founderati." Join him in learning how to be founderati and how to practice the art of operating the exquisite machinery of Free Enterprise.

About Bob Metcalfe
Professor of Innovation and inventor of today's local-area networking standard, Ethernet, Dr. Bob Metcalfe is the Murchison Fellow of Free Enterprise in The University of Texas at Austin's Cockrell School of Engineering.

A partner of Polaris Venture Partners since 2001, Metcalfe is a Venture Partner on the boards of five Polaris-backed enertech startups. During the 1990s, he was publisher of InfoWorld and wrote an Internet column with half a million weekly readers. During the 1980s, he founded, took public, and grew the billion-dollar computer networking company, 3Com Corp., which merged with Hewlett-Packard in 2010. In the 1970s, Metcalfe was an Internet pioneer at MIT, Harvard and the Computer Science Laboratory of the Xerox Palo Alto Research Center, where he invented Ethernet.

About Game Changers
Game Changers brings The University of Texas at Austin's intellectual talent beyond the classroom with a live 60-minute show that will also be broadcast on the Longhorn Network. Find more information about how to attend online.