Brand
Our brand is who we are — it’s what sets us apart from the rest. But it is not what we declare it is. At its essence, our brand is the value, experience and reputation that is perceived by our audiences. It is cultivated and solidified over time.
As our media environment becomes more dynamic and proliferated — and as competition increases for the world’s top engineering talent — the need to articulate our value and strengthen our reputation is becoming increasingly important. A strong, consistent brand results in positive associations, greater audience trust and, ultimately, more institutional success.
Consisting of so much more than our logo, the Cockrell School of Engineering brand is captured in our identity and our promise, which we present via five key components:
Positioning and Messaging
Logos
Colors
Typography
Imagery