Colors

Burnt orange is a uniquely identifiable color and one of UT’s strongest and most recognizable brand elements. For the Cockrell School of Engineering, that is no different, as burnt orange is the most prominent color in the school’s official brand palette.  

 

Primary Colors

Use one of these primary colors first and foremost.

Burnt Orange
Burnt-Orange
Print

PMS: 159
CMYK: 0/65/100/9
Digital

RGB: 191/87/0
HEX: #BF5700 
Charcoal
Charcoal
Print

PMS: 432
CMYK: 65/43/26/78
Digital

RGB: 51/63/72 
HEX: #333F48
White
White

 
Print

PMS: White
CMYK: 0/0/0/0
Digital

RGB: 255/255/255
HEX: #FFFFFF

 

Secondary Colors

The primary color palette is complemented by eight secondary colors. Using color in a thoughtful, consistent way reinforces the brand and fosters trust and recognition.

Tangerine
Tangerine
Print

PMS: 2011
CMYK: 0/48/99/0
Digital

RGB: 248/151/31 
HEX: #F8971F
Sunshine
Sunshine
Print

PMS: 114U/116C
CMYK: 0/14/100/0
Digital

RGB: 255/214/0 
HEX: #FFD600
Sage
Sage
Print

PMS: 5665
CMYK: 16/2/14/4
Digital

RGB: 188/200/189 
HEX: #BCC5BD
Pine
Pine
Print

PMS: 554U/5615C
CMYK: 73/23/80/27
Digital

RGB: 87/117/101 
HEX: #577565
Shade
Shade
Print

PMS: 7543
CMYK: 24/9/8/22
Digital

RGB: 156/173/183 
HEX: #9CADB7
Bluebonnet
Bluebonnet
Print

PMS: 7469
CMYK: 0100/13/10/38
Digital

RGB: 0/95/196 
HEX: #005F86
Limestone
Limestone
Print

PMS: 7527
CMYK: 3/4/11/5
Digital

RGB: 214/210/196 
HEX: #D6D2C4
Nickel
Nickel
Print

PMS: Warm Gray 6
CMYK: 11/14/18/32
Digital

RGB: 162/155/150 
HEX: #A29B96

 

Quick Tip: Limit Your Colors

When using the secondary palettes, limit the number and the overall use. We recommend trying to limit your palette to give it more impact. Here are a few recommended palettes that align closest to the Cockrell brand tone.

 

Have a question or need our assistance?

REQUEST MARKETING AND COMMUNICATIONS SUPPORT